2010年7月23日星期五

History of jewelry brand Cartier

In 1847, the Cartier jewelry was born in Paris and its founder was Louis Francois Cartier. After Napoleon third was in power, Paris restored the former ostentatious meteorology. The dance parties and some grand feasts became the frequent social activities. Because Cartier obtained the recommendation of the princess Mathilde, who was the cousin of Napoleon third, his business was run very well and the service grew rapidly. Cartier entered in the Paris fashionable central Italian main road in 1859.

The third generation Louis Joseph in the family was the inspirational figure in the Cartier's culture. Not only does he have the outstanding artistic talent, but also he is an astute businessman. He found the designer Charles Jacque to create the outstanding and the first-class jewelry accessories in the world for him. In addition, he also found the famous outstanding female designer Jeanne Toussaint who was called the puma to work for Cartier, which let the puma jewelry become the symbol of Cartier. Louis·Joseph is like the poet and pursues the perfect. He is also like a magician who can realize the perfect dreams one by one. It is he that led Cartier to enter into a new era.

In 1973, Cartier promoted the series of Cartier high-quality goods, including the cigarette lighter, the wristwatch, the stationery, the perfume, the table clock, the eyeglasses, even some tableware and they were named as Lse Must Cartier.

What worth mentioning is that the first modern wrists watch which has both the decoration and function in the world was designed by Cartier. When designing the wristwatches, Cartier integrates the concept and skill of jewelry mount to let them present another magnificent and honored appearance. Due to its magnificent and classical modeling, its necklaces, bracelets, wrist watches and Cheap Engagement Rings are popular among the people of high status. Besides of the classical design of three links, the natural animals such as the elephant and the bird are also the subjects which appear frequently in the Cartier jewelry. For example, the series of puma jewelry promoted in the 1990s also became one of the classics of Cartier.

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